superclown2 - 8:43 am on Sep 18, 2011 (gmt 0)
I know several people who are actually scared to click on the ads because they think it will take them to a virus-ridden site or some such thing. These are not techie people, just average users. But if ads are all they see, will they now click on them or continue to look further?
I don't click on them because I know that they are just ads. However on some of the computers I use which belong to other people the coloured background is so faint as to be un-noticeable, depending upon their monitor settings, so it's impossible to differentiate the ads from search results. Such a colour selection by google is accidental, no doubt.