Only 1 organic result above the fold in the most commong resolution?
They can hit me with incorporating social media. I'll deal with it. They can hit me with incorporating google +1, with incorporating google blocks, with incorporating bounce rate, with incorporating page speed, with incorporating xyz factors into their algorithm. I'll deal with it. They can even try and destroy certain niches; I can always switch niche.
But for pete's sake; if users don't click the organics because they can't find them; I'm totally and completely screwed.