walkman - 4:13 pm on Sep 11, 2011 (gmt 0)
This is the issue - I believe everyone relies so much on Google, they try little else in the way of web advertising, and its very sad, wrong but most of all its dumb, dumb, dumb putting eggs into one basket - you wouldnt put your entire savings with one bank account would you.... different banks offer different options, rates etc.
True but it's much easier for the web to stand up to a monopoly that's holding the internet hostage--for money--now that they reached the market share by hiding their true intentions. We wouldn't have to depend so much on Google if Google didn't hold 65%-95% of thew search market.
Asking not depend on search engines is like saying tie both your hands, given that most people use SEs to find stuff on the internet. Maybe we should have more competition and while we get that, Google should be forced to limit their behavior, given that it is a monopoly. Spread the world and pray that FTC and EU crack down on their anti-competitive practices. Google was the first to (rightfully) whine about MSFT in late 1990's and now (as thieving cry babies) about Android.
Make no mistake, Google is now competing with your content, and it will get worst. Unless your content doesn't monetize well for the effort put in, of course. Then, they'll call that unique and rank #1, er, #1 after 4-5 Google ads, 4-5 youtube videos, 4-5 G images, 7 G Local results, 4-5 G News headlines and maybe 4-5 Google Offers. It's called "changing the world," in GoogleSpeak.