MediaGuy - 3:45 pm on Sep 11, 2011 (gmt 0)
mmmm, having seen too many posts about
seems those people obviously did something to ruffle G's feathers, and I'm referring to the ranking issues being a major hit.
Help, I've been hit by Google penalty
I agree entirely that a website must be built for the user - NOT for search engines, event though content is very important, but ultimately, you need users to spread the word and buy from you.
This is the issue - I believe everyone relies so much on Google, they try little else in the way of web advertising, and its very sad, wrong but most of all its dumb, dumb, dumb putting eggs into one basket - you wouldnt put your entire savings with one bank account would you.... different banks offer different options, rates etc.
Keeping your advertising options open gives you ammunition, just incase the main provider goes bust or screws you over - just common sense. Google isnt the best anymore, I know too many engines who beat them big-time, these engines are owned by huge publishing companies that make millions by doing very simple things like eg: giving great value for money.
Many great websites out there, so many, yet everyone turns to over-priced adverts on Google. People talk about being great link builders, yeah? but they arent in reality, and it shows via the crazy ad-spend wasted every day. If they knew what they were doing, they could save a fortune on PPC alone by buying cheaper links elsewhere, then G penalties would be a thing of the past.