affiliation - 3:31 pm on Sep 8, 2011 (gmt 0)
I thought I would share this with everyone to show Google may be King but Bing is most definately the Queen. It would be interesting to hear of similiar stories.
It can seem like the end of the world getting a G penality. I have had my share of them, the most recent at the start of the year a -50. The site was a high earning site and I was ready to hang the boots up and move on.
After the initial shock and numb feeling that lasted around three days, I decided that it was time to look at what to do and where to go. Looking at my stats traffic was down from a high of 18,000 to numbers that I had seen years ago, 800+. Not a single Google referal a few Yahoo and the rest of them Bing.
I thought perhaps it is worse than I thought. At the time I employed 5 people, all working on the site. Unfortunately one of them had to go immediately, a hard decission. I spent a few weeks pondering what was wrong with the site, reluctant to change it as it ranked at the top of it's field for years, and Google had to know about it as it was in a fiercly competitive bunch of results, and I had seen manual checks over the years.
I decided not to change anything in general, I ran a copyscape search for duplicate content, and although I found some people had copied a few pages of my content it was not bad. I found a few people had added sitewide links to me, although in my opinion if someone thinks your site is so good that they want to add a sitewide link to your site and if Google does not like it, then penalise them. When I was satisfied that nothing had changed, I submitted a reinclusion request saying exactly what I had done, as described above. After some time I got the standard reply, "if your site meets webmaster guidelines .. BLAH... BLAH".
I noticed I was still getting sales, so I began to investigate this. Sales were converting well with Bing, at less than 10% of the traffic that I had I was still making 25% of my usual sales. Obviously this is not enough to operate at the level and expense I was, so over the next few months I paid off another 3 staff, leaving myself and one employee.
I have had to accept now in the short term that there is no Google for me. Bing has convrted exceptional and now they are displayed in Yahoo results the future looks fair. I have now began to make my site SEO with not Google in mind but Bing. Sales have grown and I must thank Bing for not abandoning me. In my opinion Google is not only punishing me but they are also punishing their users by not displaying a product their users want at the position it should be.
As I bagan, Google is great and can make people a good living. My personal thought on Google penalities is, In any law abiding country you are innocent until proven guilty. Google justice seems you are guilty until proven innocent. Google should tell you what is wrong with your site and give a period of time to repair. Do the peple that hand out these penalities know that they are putting people out of jobs? After all in my company they have made 4 people be without a job.
My thoughts on how Google should handle penalities is, to tell you that your site is breaking thier rules, and how. That in 24 hours your site will be penalised and if you want to appeal this that you can begin a process, which will keep you positioned during this appeal process. There could be a fee for this appeal. I can see that Google will have to do something similiar to this in the future, as there will be someone or some company that will mount a legal challenge to their policy.
My advice for anyone with a penality, forget trying to fix it and begin to work with Bing.