Sgt_Kickaxe - 12:43 am on Sep 12, 2011 (gmt 0)
If there's no adsense on the page there is one less set of eyes with potential to ban your site. This is a HUGE(and not often discussed) negative for adsense since no other ad alternative has such a direct link to your search rankings.
- If adsense is not making you much money on a PAGE level it needs to be removed from said page.
- If adsense is not making you much money on a PER UNIT level that unit should be dispensed.
- If adsense is not making you much money on a PER UNIT/PAGE level some units need to be removed from said pages.
- If adsense is on your home page, good luck to you.
Sounds like a lot of work but the benefits (page speed, higher CTR/eCPM on remaining units, less data tracking by Google etc) are well worth the effort imo.