After the IPO Google seemed to be trying to balance quality results with all out commercialism and profit seeking. They managed to do this for two or three years but more recently they have been speeding towards owning the Internet - total commercialism and to hell with SERPs. Their raison d'etre used to be providing the best search results. This is now a distant third to their quest for profit and total dominance.
Each time a new search engine comes along and fails it confirms to them that they are becoming more and more untouchable. They can do what they like and they are a commercial organisation that owns all World's information. That is a situation that makes me distinctly uncomfortable. As soon as a search engine pushes organic results below the fold in favour of adverts there is something seriously wrong. They need to be controlled.
They are happy to break laws in countries all over the World knowing that if challenged they just say, "Sorry, our mistake. We won't do it again" or use their legal might to challenge the laws that don't suit them in court.
What is developing is not nice.