tedster - 9:45 pm on Sep 14, 2011 (gmt 0)

because Google doesn't want those crummy MFA or affiliate earning webmasters to make a killing off of organic traffic

That change is already well underway - so it won't be the big one Brett's talking about.

I've been checking with some friends who operate what I consider top-quality affiliate sites (even many sites per owner) and they have NOT felt a big impact. And many of them also use Adsense - so whatever Google is currently doing it's not some kind of universal attack. It's more like they raised the bar that defines what "crummy" is.

If there is a Florida-like update in the next three months or ao, I would expect it to affect many kinds of businesses, not just affiliates. The affiliate business model is far from the only one out there.