Brett_Tabke - 2:24 pm on Sep 8, 2011 (gmt 0)
1- Larry Page is now in charge.
Larry has made it clear that it is 'his google' or the highway.
2- The radical rolling out of Google+ has been under Larry Pages' direction.
Google has used the engine to drive traffic directly to AdWords since it was introduced. That has happened because of Google's steadfast 'no changes' to the SERPs in almost 10 years. The changes that have occurred over the last year, have clearly been aimed at 'softening up' the ground for the changes that Google+ have rolled out (toolbar, notifications, etc.).
Google now is driving traffic, not to AdWords or other 'search related' properties (Maps, News, Image), but now shuffling traffic to the Google+ offering (via notifications and also via algo tweaking that favors G+ postings/photos/videos).
3- Some Google+ SEO factors now trump linking as prime algo ingredient. Google+ is already and clearly influencing rankings. I watched a presentation last night that definitely showed that rankings can occur from Google+ postings and photo's with no other means of support.
As Google+ grows - so will Google's understanding of how to use it as rankings signals.
We are not playing Google+ because we want too - we are playing Google+ because we have to.
4- Devil May Care:
- Instant Search, previews
- Massive site links
- Links no longer underlined
- Daily testing of radical new designs
- Auto loading pages without end
- Panda (it's about content farms... no wait, it's about quality...no wait, it's about)
- Panda - serp effects - highly over-rated. It was ground work.
- "Whenever you hear somebody say, 'This is not about money' - it's about money!" -Senator Dale Bumpers
5- AdWords just has to start showing a 'hit' from all the pushing of Google+ social notices. There has to be a response.
6- Google+ is a departure from everything Google has done before it. Aftershocks from such a change are usually felt about six months later (about the end of the year).