walkman - 1:52 am on Sep 8, 2011 (gmt 0)
This is about a specific technical issue: is adwords a direct ranking factor in the organic search algo? The idea that it is comes up a lot, but I've never seen credible evidence that it is actually the case. There are plenty of arguments as to why it might be in Google's best interest to do that, although I disagree with that too. I think they're smarter than that - the con they're running is a very long con, not a get-rich-quick scheme. But there hasn't been any direct evidence, any statistical analysis, even any seriously credible anecdotal evidence, that they actually do this.
Doesn't have to be direct and I doubt it is. More like "by promoting this group we're more likely to make money," and once that's done is like a Ponzi scheme, you have to keep doing it, or the stock many, if not most Googlers hold collapses. Results change often anyway and obviously certain SERPS help google make more money.
But as long as I don't get a Google fanboy answer "Google wouldn't do that because of ethics" I can understand all other points of view. IMO their scam is running out fast: everyone from the developed world is online, they already maxed the ads a human being can endure (it's 4 and each with multiple links just on top in some niches) and they are losing market share extremely fast. Google already keeps way more people within their junk network than Bing and Yahoo so there's a limit there too, people and site owners will revolt and ask for a better search engine.
I reread the post about "algo nerds." So who wrote the code till now, the accountants? :)
And therein lies one of the flaws of our thinking: engineer. Most Google discussion and company reference focuses and obsesses about the Google engineers. But, there are plenty of just-as-brilliant, non-engineer, business-types on the Google staff, and these are the staff and teams that are charged, at some level, with evaluating and measuring the impact of the changes, and suggesting appropriate income-related actions.
This is another myth, a PR trick from Google. They hire BOOKSMART people and will ask for their GPA even if the guy is 45 years old. That's "smart" for Google, and it shows on their lack of Google invented products. Google didn't get where it is because of engineers being way smarter than others, they got here due to cutthroat business practices and public relations.