I find it comical that there is discussion about a "rebuild" when a product has up to 90% market share. If you're looking to retool a #1 secret sauce then failure is deserved. I haven't seen McDonald's redo their Big Mac sauce. Ironically what I and others see are terrible search results which now mean a retool is in order (bringing this post to the OP comment). Panda to some has actually wrecked Google search results, yet now Google needs a major "rebuild". Interesting. All the best in that quest.
People fail to look beyond their own endeavors to realize that there is a way to write good content and make a living of those affiliate links and ads. That's a business isn't it? Or is that not a business because it's easier and less time consuming that your "real business"? Some businesses are built to capitalize on trends or fads. Why should anyone building a money making website that utilized organic traffic feel inferior? Is that because Google says most affiliate sites or ad dominated site must be up to no good? So if a persons income was based on organic traffic then it's a more high risk, shorter life span, more volatile business. So what?
I would agree with freejung 110% on what the search results are like. The people adapted to asking Google to show sites, but now they aren't listening to you. They take what you ask and then draw from a pool of 10% of high quality sites which covers the broad subject for what you are looking. Put a search in quotes vs. not. Big difference. Put that search into Bing and see the difference. I've been doing that more and more. It's like knocking on a kids head going, "don't you hear me? don't you get it? do what I'm asking? can't you get it?". Google doesn't take you search literally anymore. That's the fact of the matter. You may be asking for specific info, but you're getting that umbrella authority site instead.
The bizarre thought that a huge update is coming or that it is needed says a lot. Here you have the most successful search engine tweaking results to the point where a lot of people are frustrated with the product now. From this perspective it's completely asinine. I know I've had this debate before and people disagreed with me, however, where were the dropping numbers? Where was the general public outrage or complaints about Google search results? I know some of the people on the "inside" (like us) knew there were problems, but I'm suggesting that 90% of people using the product didn't have any issues.
Political parties get destroyed in elections, then they clean house. Companies lose a lot of money, then they clean house. Restaurants lose customers and they change the menu or get a new chef. So in real life examples, where is the rationale for Google being in a position now where they need a Florida like update? Anything short of 100% is a failure or what? The point is the real world doesn't revamp, retool, etc unless there is a serious issue happening. A crisis results in retooling. I didn't see any crisis with Google search. Trends? Big deal. The ends don't justify the means.
They can do whatever. I welcome another ground shattering algo change. I'm still in the feeling of aftershocks and unstable ground so why not just get it over with. My expectations have almost done a 180 since Panda. I'm having fun writing still but I'm not enjoying the outlook as it stands now. Another Google algo change can only improve my feelings about the future of mom and pop websites.