AlyssaS - 10:51 pm on Sep 7, 2011 (gmt 0) [edited by: AlyssaS at 10:59 pm (utc) on Sep 7, 2011]
non-Google strategies continued...
4. Listing your stuff on eBay - not as good as Amazon, but again it's another channel to sell your stuff on with the advantage that pretty much everyone has an eBay account
5. Collecting email addresses and then mailing your list with offers. You should have a database of email addresses of people who have already bought from you. Plus you can get opt-ins by adding a box to your site saying something like "if you'd like to be advised of special offers, please leave your email address". Then mail your list with deals and offers, (and try to be classy while still getting their attention - the list thing is definitely not an easy option!).
6. Bing. a #1 listing on Bing can deliver similar traffic to a #3 or #4 listing on G.
7. Affiliates. You may not have traffic, but they might. Affiliates are like a virtual sales force - sign them up in good time, so they have the space to build a campaign to promote your stuff
8. Banner advertising on other people's sites. If you've been dinged and someone else is still ranking, email them to ask them if you can place a banner ad on their site (no follow) that will redirect them to your product page. Pay per month for this, and you can always cancel the arrangement after Christmas.
[edited by: AlyssaS at 10:59 pm (utc) on Sep 7, 2011]