koan - 10:34 pm on Sep 7, 2011 (gmt 0)

Traffic from organic search should be considered a bonus, not an entitlement.

There was a time when people used directories, links resources pages and bookmarks to discover new sites or revisit old ones, but search engines became so good that most people use them instead nowadays. It's pretty hard to get by without some decent search traffic, unless you're a household name like facebook or amazon.