AlyssaS - 10:18 pm on Sep 7, 2011 (gmt 0)
if you don't get organic traffic to your website, you must find other methods to get traffic.
Here are some strategies to cope if your site suddenly gets dinged in the run up to Christmas:
1. If you are importing and shipping real products, consider setting up a Merchant account on Amazon and listing your products on there as well. It's $39.99 per month plus referral fees, and I think it's worth it even if you just do it over the Christmas period. For starters you get sales from people browsing within Amazon's platform. And if your site disappears from the SERPs, you can just promote your Amazon page and make sales that way. G isn't going to deindex an Amazon listing.
2. Facebook. Set up your facebook fanpage and use it to either redirect traffic to your own site with links on the wall and custom tabs, or sell directly on the fanpage (use shopping cart software from payvment, it's free at the moment as they are in beta and looking for feedback).
3. Advertising - I'm rubbish at this (both Adwords and facebook ads) so will leave it to someone else to explain the benefits.
Anyone else got any other ideas?