buckworks - 9:09 pm on Sep 7, 2011 (gmt 0)

-if you don't get organic traffic to your website, you must find other methods to get traffic.

That has always been true.

Traffic from organic search should be considered a bonus, not an entitlement. Organic search traffic is great when you have it, but if your business isn't viable without it, then it's questionable whether what you're doing can really be called a business.