tedster - 7:01 pm on Sep 7, 2011 (gmt 0)
Check these companies serps, they are still paying for adwords regardless of any rankings.
I have worked with many brands who look to lower their PPC spend by improving organic rankings. Not drop it altogether - no - just lower it. Some keyword bids will never get dropped because the effect of the ad is synergistic with organic traffic. Other keyword bids are cannibalistic and their budget will get dropped when organic traffic goes up. SEO takes money, too - so the balance sheet needs constant attention.
I have been in this business full time for 14 years, and I'm offering information gleaned from that work. But I'm not even hoping to "win an argument" here, because I know I can't. I just get frustrated with the one-sided presentation of these theories that continues to come up.
With so many readers for our discussions here, most of whom do not post, I think it's important to offer other points of view -- especially when they come from my direct experience. IMO, the Adwords conspiracy mindset is extremely antagonistic to making rational business decisions.
By the way, I like this discussion. First, it's because I'm not the only voice who says "no" to the Adwords angle. I think open and civil exchange of opposing points of view is one of the big positives in any forum discussion.