Reno - 6:54 pm on Sep 7, 2011 (gmt 0)

Making them money is good business since it makes them spend more at the same place.

One of the reasons these sort of discussions so often veer into the tired "conspiracy theory" accusations has to do with the fact that some people continue to hold onto the old "Do No Evil Google". It is my POV that DNEG went away a real long time ago. Once they had the IPO, they HAD to play by different rules, and those rules have nothing to do with any of us, or what they used to believe. It is BIG Business, and as time goes by, they are moving up into the very top echelon. At THAT level, the rules are totally different than what most of us at our level understand to be the case. At THAT level, you are lunching with the CEO's of the top companies, and at those lunches, it is quietly mentioned that Company A is not happy to be spending million$ and not showing up on page 1. At that level, as I said in a previous post, it's about winning at any cost, whether it be corporate espionage or veiled threats. Jobs are on the line, money is on the line, and losing is not an option.

We must forget DNEG and respond accordingly ~ the way it is is the way it will be ~ they are NOT going back.

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