|Here's another anti-conspiracy point. Since big brands have the deepest pockets, why would it be an income producer to give them good organic rankings? |
Surely these are the very businesses that can MOST afford to buy ads. If they can generate more revenue from organic results, then they can back off their ad spend - right?
I work with web businesses of all sizes, from the one man shops to international brands. Google isn't handing out freebies to any of them. And their algo absolutely needs another major shake-up. I hope Brett's right.