MrFewkes - 11:24 am on Sep 7, 2011 (gmt 0)

"You want more exposure? Pay for it."

I agree - I should pay - I have in the past paid thousands per month in PPC costs.

The fact though - is that the PPC model is not viable for millions of small sites.

It simply eats MORE than the profit. Not just squeezes the profit - it EATS MORE.

So - for anyone confused by this.

If I pay $100 in adwords, and get $50 in sales profit - is that viable?

Let me tell you something - I used to pay out $10,000 per month on PPC, and earned back $10,800. This 800 profit was eventually whittled away aswell, until I could pay no more.

So the argument "pay for it" - in the current model, for many many sites - is nothing more sensible than a drunken monkey might do.

The fact of the matter is - that google SHOULD give a little back - its not like they get NOTHING from us allowing them (or any other engine) to index us.

Its a two way street is search - people seem to forget that.