walkman - 4:42 pm on Sep 6, 2011 (gmt 0)

You're talking about Mr Page being interested in earnings first. Why do you think that "ID" will earn them more money? I can't see the connection.

You have to understand Google not by reading their press releases or seeing their USSR style videos. Google is NOT an "innovative company," relatively speaking. They are reactionary, almost panic when someone comes with a new idea, and use search to try to destroy their competitors. How? By stealing their ideas and code and giving them away for free. Search $$ and reach makes it possible. What was Google's latest innovation or killer product? Don't bother thinking about it, it took place some 10+ years ago.

So, now we're at Google's latest thing: a rip off of FB, Quora, Twitter and so on. The only way people will sign and stay would be if G used the search muscle behind it. So they will force me and you to add their +1 buttons to our sites, label our pages with our Google ID /Author Tag and do the promotion for them. This is why search will be manipulated so we're blackmailed to help Google +. It is so important to them (or they think it is) that a nice chunk of the employee bonuses are tied to it. Yes, that search engineer that writes the algo will get a bonus if G+ "succeeds," just as he benefits when Goog stock goes up.

What value does ID hold? Hmmm...if Google knew your exact name, home and e-mail address and know what sites you visit, what searches you type in, don't you think advertisers would pay way more than if they knew you by 255.255.255.78 ? Then there are transactions, wallet payments through Android etc etc.

Google has no more ethics or less hunger than Goldman Sachs. Follow the money