indyank - 4:49 pm on Sep 6, 2011 (gmt 0)
What I meant was you can still have keywords in your domain name that aren't exact matches of the most widely used search terms, yet do very well on the SERPS for the exact matches you desired to rank. Until now, people used to buy exact match domain names but the game has changed a little here and a few seem to have learnt the new trick in buying keyword domain names.
But there are so many other strong influencing factors at play these days and it isn't easy anymore to have just one thing in your favor and expect to achieve what you want. From that point of view, I do agree that the advantages of some of these factors like keyword domain names has been diminished.