MrSavage - 4:22 pm on Sep 6, 2011 (gmt 0)

indyank, that's what I saying. If exact matches are dead, so too is the value of those formerly highly prized and priced domains.

The web is so vast there are bound to be examples and counter examples. I just think out of all the algo parts, this one is pretty easy to analyze. I'm also aware that this subject is not without bias. Should you be a holder and seller I'm sure the last thing you want to agree with is the sinking or sunk value in exact keyword match domains.

I simply believe that if you can operate outside of subjects which will get gobbled up by giant name brand sites, then your smaller site will exist. However the day when your niche is covered by a big site or starts being searched a lot, your small site stands no chance. The reliance on having the exact keyword phrase in your domain is paper to Google's water.

Of course there are substantial sites that don't rely on the former strength of their keyword phrase domain. I get that. The difference is that they are established and they can survive in spite of their domain and not because of it.

The fact is people are selling domains with the thinking that the value is still the same as it was a year ago. Bing still holds value in those domains but that's about it and yes that could change also.

I just don't think that people have come to grips with the fact that Google has altered that entire domain marketplace industry with the algo change.