BeeDeeDubbleU - 7:34 am on Sep 6, 2011 (gmt 0)
I'm seeing less and less keywords in domains. Just today after some current searching I'm drawing a deeper conclusion. I'm just offering caution to anyone shopping for domains. In my opinion Google didn't just lower the value, in fact I feel they killed it entirely.
I am not sure how you came to this conclusion but I am not seeing this at all. Do a search for any word or phrase and you will still see domains and URLs containing these words featuring high in the results.
Since when does a keyword in a domain equate to quality?
It doesn't but it almost always equates to search relevance. I believe that if Google took this out of the algo their results would be seriously compromised. But remember that the domain name is just one part of the algo albeit IMO an important one. Let's not forget that it is common practice for a business name (or domain name) to say something about what the business does. It always has been (think Ford motor company or International Business Machines).
Google's own SEO guide also suggests that this is acceptable. they call the fictitious site they use in their optimisation example "Brandons Baseball Cards" and use the domain name brandonsbaseballcards.com. If they don't want us to use key words in domain names then they are surely sending out the wrong signals.