tedster - 6:21 pm on Sep 2, 2011 (gmt 0)
This year Google built tools to improve their DMCA response for "more than a dozen" industry partners. Now they intend to make those tools more widely available. From Google's Public Policy Blog.:
Acting on reliable copyright takedown requests within 24 hours.
We promised to build tools to make it easier for rightsholders to submit DMCA takedown requests for Google products (starting with Blogger and Web Search), and to reduce our average response time to 24 hours or less for submissions using these new tools. We built the tools earlier this year, and they are now being successfully used by more than a dozen content industry partners who together account for more than 75% of all URLs submitted in DMCA takedowns for Web Search.
Our response time for these partners is now well below the 24 hour target. In the coming months, we will be making these tools available more broadly to those who have established a track record of submitting valid takedown requests. [my emphasis]