netmeg - 3:12 pm on Aug 24, 2011 (gmt 0)
Subscribers will not be willing to pay to see the content as it is available from multiple sources...albeit in a disjointed state. The difference is that our page collates it all from the different sources and displays it.
Exactly my situation for a few sites. I started out monetizing it with AdSense, and as traffic grew and grew, was eventually able to market direct advertising on the page to people/companies who were trying to reach the same audience (but not competition with me). Now it's a combination of AdSense and direct ads. Am currently weighing an offer to "sponsor" the page in exchange for a single exclusive ad.
The point is, don't look to the subscribers, look for other people who want to reach the same audience.
That's one way to get more out of it.