indyank - 3:39 pm on Aug 23, 2011 (gmt 0) [edited by: indyank at 4:07 pm (utc) on Aug 23, 2011]
It depends on how relevant the guide is to the site.
If there is a corresponding page that could convert, I would be linking the guide to that page at a very prominent location. I would also consider using banners on the guide that would entice users to click through to the converting page.
This guide page also happens to be the most linked page on our site.
I am assuming that it is so because of its relevance to the overall theme of the site.If that be the case, do everything to improve user interaction. But do not focus on just one user metric i.e. bounce.
The business is of the opinion that this page is too costly to maintain and update daily and needs to go.
I am not sure why a guide would undergo daily updation.
The business is of the opinion that this page is too costly to maintain and update daily and needs to go. The cost savings will then be diverted to other areas of the site to beef them up.
I don't know what kind of costs are involved, but have they worked out both the tangible and intangible benefits?
Given the fact that user satisfaction is a key metric for a website's success, I wouldn't want to make a decision by considering only the tangible benefits to which you can assign financial values.
[edited by: indyank at 4:07 pm (utc) on Aug 23, 2011]