deadsea - 1:58 pm on Aug 23, 2011 (gmt 0)
If a page gets links, the linkbait aspect of it can be worth quite a bit. Here would be my stab at valuation:
1) Get the number of unique domains that link to your site
2) Get the number of unique domains that link to that page
3) Based on these two numbers determine the percent of unique domains linking into your site for which the page is responsible
4) Ask if anybody would be willing to risk that percent of revenue from SEO traffic.
Another way to approach it:
To me, a new editorial link from unique domain is worth about $500. Another way to value the effort that you could put into the page is the rate at which it is getting such links.
As others have pointed out, it is a business decision. Determine (in dollars) what the page is worth to SEO and let the business leaders make the business decision.