EvilSaint - 4:40 am on Aug 23, 2011 (gmt 0)
I'm caught up in a debate at the moment. There is a page on our website which is the most visited page on our website because the contents of the page form a guide which people find useful.
Trouble is, this page results in a very high bounce rate because people come to this page, view the contents of the guide and leave. They dont venture to any of the deeper content or any other content within the site. Having said that, the people who do visit can also be return visitors because they come back to the same page again after it updates.
This guide page also happens to be the most linked page on our site.
The business is of the opinion that this page is too costly to maintain and update daily and needs to go. The cost savings will then be diverted to other areas of the site to beef them up.
From an SEO perspective I can already see this as a disaster waiting to happen...
The page is well indexed, ranks really well, has a lot of link value.
How can I convince the stakeholders that this is a bad move? Are there any other major effects apart from ranking and traffic loss that I've not accounted for?
Also, anyone of the opinion that its not such a bad thing that this page goes?
Would love to hear your thoughts...