johnhh - 9:45 pm on Aug 15, 2011 (gmt 0)
Do we need to stop our sites from rising too high?
I had a long discussion with a member of this forum on this topic a few years ago. We concluded that it would appear, on the evidence available, that Google would not let certain sites be more popular ( in the sense of having high rankings ) that Google thinks it should be.
If a site reached a certain peak in positions for various phrases on a consistant basis it would get slapped back.
This would apply even if the sites reached, what I call, a critical mass.
To add to the conspiracy theories (!) for generic search terms this not to apply to large American controlled companies or sites that had big Adword spends.
For regional search phrases the concept still appplied, but the sites that did well in the SERPS rotated.