sid786 - 3:47 am on Aug 16, 2011 (gmt 0)
It has been made clear that ads don't affect the site in the Google Webmasters Forum. So, webmasters, don't worry about the number of ads on your site. Two or three is just time. Also, I have read that duplicate content hasn't been a issue.
Some of the biggest e-commerce sites have seen tremendous growth after the Panda update. They have snippets available elsewhere on the Internet.
The thing is, Google needs brand. Google ranks you when you are worth ranking, and it takes hell lot of time for us small-timers to create a brand around our site.
Good content is a must, yes. But how does Google's little bots identity and define "good" remains a mystery. Forever.
My biggest site has been hit by Panda, and I panicked, eventually messing up what took me three years to build -- from changing the URLs to re-evaluating the inbound links. It took me hundreds of hours to realize what I did was a waste of time.
I've learned that Google likes to keep things simple. Believe it or not, Google has all the rules outlined, and if we followed them patiently, Panda could be our best friend.