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---- Entertainment news site got hit by Panda. Now what?


ascensions - 4:06 pm on Aug 15, 2011 (gmt 0)


especially if those pages are attracting some decent backlinks. you might be doing yourself some damage by deleting them. i would at least check what the traffic is like on those pages before deleting them. if their traffic hasnt gone down then you should leave them alone


I redirect all my deletes via 301, but I also steer clear of the major traffic generating pages too. (those should be edited to conform to standards anyways.)

Panda seems to like, similar content on a single domain, from what I'm seeing, so deleting those sections that don't coincide with the theme of the site may be the answer.

In the above case, since it's entertainment, and you don't have the ability to "pull rank" as a news organization, it may be impossible to ever escape Panda without a major demolition. It may be worth considering while also deleting anything under 1000 words, also diversifying by creating multiple websites based on your successful content. For instance, instead of one giant entertainment website, arrange the content into angelinajolie.com, bradpitt.com, johnbarrowman.com, etc. Or do the subdomain fix. (based on the same principle.)

The answer to Panda, though I didn't like it either, is niche specific, quality sites that cater to readers who love similar content as what they're searching for.

Personally I understand Google's move here, but I don't agree with it. They're expecting that webmasters help facilitate the user's search experience, rather than they (Google) build a SE that is capable of doing it. That said, I've capitulated and I'm moving on.


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