shazam - 6:44 pm on Aug 26, 2011 (gmt 0)
Nutmeg its clearly both.
Now instead of returning 10 different organic domains for each and every query we are shown only the top few. The rest are all pushed down below the fold and off the page. The only variety is in the paid placements.
The example I gave is nothing close to a brand related search, yet is still a convenient excuse to push down the majority of results.
Just one more move in the same direction.
I'm happy for you that this is working towards your advantage. Enjoy it while it lasts. If you happen to slip a few notches down, your organic search traffic will dry up instantly. In the not too distant past, a #2-5 ranking still delivered respectable traffic, those days are quickly passing or in many cases are already gone.