AlyssaS - 7:01 pm on Oct 13, 2011 (gmt 0)
You are kidding, right? Facebook is just for fun, no one is in a rush
Facebook is becoming a place to do business. If you haven't got a fanpage for your website, then set one up.
I found that my fanpage was ranking in Google, fairly near to the ranking of my main website (probably because my website links to the fanpage and passes juice), so I've been putting in a lot of effort to make it good - images, substantial original facebook notes, bespoke tabs and so on. I've been promoting it within Facebook too.
My thinking is that if by chance my website gets nobbled by an algo change in the next month or two, my Facebook fanpage will still rank, and I can still do business either on the page or by redirecting traffic to my website, and I won't have to cancel Christmas.
At the moment this is the big difference between Facebook and Google+ - Google+ is like an old style forum where people gather to chat, whereas the fanpage side of Facebook (which Google+ doesn't have) is a business space in it's own right, with potential.
P.S. I'm pretty sure that 2.5% of all searches are conducted within Facebook itself. Given that so many websites and businesses neglect Facebook, ranking within Facebook is much easier, and it's an additional source of traffic. Not to mention the fact that your fans act like a traditional email list and get to see everything you put out into their stream.