mkelly7777 - 11:44 pm on Aug 9, 2011 (gmt 0)

@tedster thanks for posting about this book. It is now required reading for our team.

I didn't realize how much reading this book would help me with SEO - I was surprised. What the book provides in large part is insight into how Google's founders think, and how they make decisions.

For me it helps explain some of the missteps Google has made (i.e. complete lack of phone customer support for so long until recently) and keeps making (horrible customer support for Google Places businesses).

With Larry Page now running Google, it also gives a preview of things to come. That it, expect things at Google to change more rapidly than they have before, because he isn't very concerned with investors or hitting profit targets, he wants to change the world. That means he is into doing risky things.

You won't be disappointed by the book. The last part drags a bit - gets bogged down by the issues around Google wanting to scan every book in the world - but the rest of the book is great.