OK - Im all ears and as always CONSTANTLY struggling to learn new things - so I have ordered from the US the two books mentioned in this thread.
I suspect that all I will learn is how google is going to destroy me though and that there is nothing I can do about it.
I hope I am wrong.
Ranking is no use to me anymore given all the sitelinks in the adwords ads - so I really dont know how or if the book can help - I already know how greedy google are. Knowing how much more they are after wont surprise me - and it certainly wont help me get more traffic through google either.
I think for me at least - google is dead as a traffic source now.
So is SEO (dead) by the same fact of google pushing the natural serps below the fold.