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-- Google SEO News and Discussion
---- "In The Plex" - getting a clearer picture of what Google IS
tedster - 5:34 pm on Aug 7, 2011 (gmt 0)
Larry Page has a strong sensitivity to latency and can accurately estimate slow-downs of 200 milliseconds (thought to be the edge of human perception.) This has given rise internally to "Page's law" - every 18 months software becomes twice as slow. Google is determined to avoid this problem.
So yes, I am very big on this book. It gives the most rounded picture of Google I've ever had. It gives a well drawn picture of the many innovations that have driven Google's success.
Some favorite quotes:
Before Google bought all their own fiber, they were moving very large amounts of data between their colos once a month. They devised a timing trick that allowed them to transfer the data without incurring ANY extra charges.
Google writes programs that cannot run on "one computer" - their software requires a minimum of 1,000 machines and they look at that kind of a cluster or data center as "a computer."
Interface changes are tested and refined quite intensively, and many final decisions are based on the data, not aesthetics. Sometimes a minor tweak in spacing or the shade of a color can result in millions of dollars lost or gained in Adwords clicks.
And yes, organic results do not even look at income as a metric. There are many metrics, but they all have to do with user satisfaction and the pursuit of the "long click" - that is one click on the search result and you're happily away reading that result rather than being right back at the SERPs or making a new search.
[edited by: tedster at 6:23 pm (utc) on Aug 7, 2011]
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