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---- Strange Synonym Bolding In SERPs... some sites have it, some don't

Brett_Tabke - 1:27 pm on Aug 8, 2011 (gmt 0)


In the book "I'm Feeling Lucky - Confessions of Employee 59" by Doug Edwards, he states that click through rate on AdWords went up 400% by bolding the keyword in adword from the query string.

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