netmeg - 6:33 pm on Aug 7, 2011 (gmt 0)
The synonyms I'm seeing (now that I'm looking for it) so far are all pretty good. Canine bolds dog and feline bolds cat. For one of my own interests, fireworks displays will bring up a bold fireworks shows.
I don't see anything inherently evil in this - as a searcher, an advertiser and publisher, this works well for me. I haven't seen any synonyms that are really really off yet. Don't understand why anyone would be surprised or upset by it either - it's all about Google trying to figure out intent after all.
And I'm speaking as someone whom Google has considered a typo since day one, asking people searching for me if they really mean nutmeg