I don't really care if this comment is welcome here or not, but I'm saying it. Every time I post here it's not going to be "these are the best tips" or "to fix this problem here is the solution". Is this a discussion thread or not? Sometimes I never know. Feeling guilty about posting because my comment doesn't have the answers or solution. In this case agreed we aren't talking about a solution to a problem? Or am I wrong about that?
First great links to those articles. Very helpful.
I've noticed what's been talked about here. It's also the reason why I'm getting pissed off using Google. It's the same reason why I'm having to use "" on my searches. It's the reason why I feel like Google is taking my search and then saying I must mean this. Go for it. I simply will use Google less and less. Why?
People who use Google used it as is. People wrote websites under those pretenses. Know what you're searching for? Type it in a Google was a good dog and would follow your command. Page titles and your search terms or phrase is and has been of top importance. It's watered down. Sure some might be in good standing in terms of whether they considered synonyms when site building. The fact to me is, it makes using Google essentially junk. That's what I'm experience. Getting a bunch of crap that I'm not actually interested in. Whereas before I could hold command of my search terms. Now I get big head deciding on my behalf. No thanks. The proof is in the pudding. Using "" all the time now says there must be a search that gives me the keys to the bus. Jesus I can't even type #*$!xwwwwwcccccc and get the freakings .com of that.
So what? All webmaster rewrite the web so we can get in on this "synonym" trend of movement? The lack of control over Google as a searcher has really changed and this is a big part of it.
Again for me, if this is the "new" way, I don't seeing it as enhancing the search experience. I suppose not until we all rewrite and change our websites so that our page titles etc aren't so smart. If we water them down, it would appear that has more chance of success with this trend. Is this okay, what was my keyword seo, and now I must ask, okay, how does Google's brain interpret that keyword?
On another though, bolding means what in all this? That's emphasis or that's what the other site has done better than yours to rank for that phrase?
My last question is, is this in fact causing you less relevant search results? I ask because 80% of the web (total guess) content was created under the pretense that keywords and keyword phrases is the starting point. Over the years if you built a website that used general words, not emphasis on keywords, would you ever rank for anything? Sounds like pageoneresults has been but I'm curious. It's hard to explain. It might explain why a site like CNET covers any keyword phrase under the sun now whereas previously a site targeting specific keyword phrases could still get some organic. That was then and doesn't seem to be now. Is it because Google has watered down keyword importance? As in did the CNET blanket just get that much bigger so that you type in anything tech, Google takes their content over most others? Specialty sites which target fewer or single keyword phrases are just that. Too specific and must take a credibility hit?
I'm just asking this because the results are watered down in my opinion. Google is not fetching what I'm asking for and this synonym aspect is interesting in that regard. That is because the web wasn't built around vague and generalize terms.