-- Google SEO News and Discussion
---- Strange Synonym Bolding In SERPs... some sites have it, some don't
- 3:50 pm on Aug 6, 2011
It is hard to talk about widgets in this case...
Yes, it is. However...
I am seeing instances this morning where:
1) The keyword is NOT bolded, but the synonym is (both text and snippet)
2) The keyword is NOT bolded, but the plural form is (and vice versa when the the keyword is a plural form)
3) In a two-word keyword phrases, I see instances where, if the keywords appear separated by other words, they ARE bolded, and some instances where they are NOT bolded when separated.
4) Instances where the first and third appearances of the keyword are bolded, but the SECONDED appearance is NOT bolded
I don't know about what you are finding, but it just seems inconsistent to me.
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