@BeeDee - With respect, "who can build websites" says it all really. Give me Wordpress and I will be creating content faster that those deciding to build their websites. If you want to create more content, faster and easier, then Wordpress is your best option. I think my point was the "building" a website = waste of my time. That's me. Rankings, money etc come from content not fancy code.
I would also add that like the world of apps, Wordpress has the world of plugins. Need something that doesn't come with WP? I can guarantee you there is a plugin for it. It's simply amazing once you get into it.
@netmeg, perhaps a newb question, but what is "use the canonical tag" mean exactly?