I live with the fact that Google is the only viable option for my business and there is very little I can do about it. That is what concerns people about Google's dominance. The bottom line for me is that people use the Internet to find the services I offer and Google dominates Internet search.
Oh and actually I was aware that there were people in business before Google. I lived for almost half a century before they started and I owned a Ford too but thanks for the info anyway.