shazam - 2:10 pm on Aug 5, 2011 (gmt 0)
I am seriously considering selling off 40+ sites that were built up over the last six years. Sadly they're not worth much these days even though many of them boast top 5 serps for highly profitable and competitive keywords.
I've already started in a few new niches that google hasn't decided to destroy yet. It's a big learning curve and investment barrier, but there's really no other option. When an organic rank of #1-#5 is buried below 3 adwords, 7 places, and either related searches, videos, or news, there's not much you can do. I never thought I'd see the day when top rankings would become so worthless. Years of investment and hard work capped off by success in attaining solid rankings amount to almost nothing.
I like the analogy of a road building company. It's ok when one company excels and gets chosen to build most of the roads. It's not ok when the company starts building the roads to bypass all other shops and lead directly to their own shops or big businesses paying them fees that most cannot afford to pay.
I honestly think the wisest thing to do is completely give up on any niche that google has decided to wipe out. The only way to remain is to have such large margins that you can pay the extortion fees.
Thankfully there are still some good niches available, but even these are being infiltrated with the 'push the organic results down' tactics.