alika - 4:04 pm on Aug 1, 2011 (gmt 0)

I've raised a similar question about the best way to write title tags in a previous post [webmasterworld.com...]

My question was, which is better (examples just illustration):

CURRENT TITLE TAG : 10 Myths About Global Warming

SEO SUGGESTED REVISION: Global Warming | Climate Change | Environmental Regulations

The current approach was more editorial, while at the same time using keywords. The second version was suggested to us by an SEO company we hired.

We changed a few of our title tags a week ago for a handful of papers to the KEYWORD | KEYWORD | KEYWORD approach recommended by the SEO.

The 1-week stats for some of these pages and the results have been mixed, at best. We've seen some pages see a 10% decline, while some increased by 10%. But we did not see something like a 100% increase.

I personally preferred the editorial way of doing titles, and abhor the KEYWORD | KEYWORD | KEYWORD preferred by the SEO (though I see where they're coming from). I like to be able to make it easy for our users to understand what our articles are about, instead of merely giving them catch-all keywords that doesn't really tell you what the paper is about