tangor - 12:10 am on Jul 31, 2011 (gmt 0)

Don't overwork things...

Is having a "you focus" description better than a "me focus" description? For instance, is it better to say, "You will find a lovely widget that you will cherish forever..." than it is to say, "Our widgets are more lovely than our competitors..."

(adjective) Widgets, (somehow) made with (whatever) attention. Available at (whatever price point).

K.I.S.S. it (Keep It Simple, Stupid!)

Minimal is better than Snake Oil Oratory... The "Customer" is looking a a specific, make sure YOURS is more specific than the other peddlers...

And that's more help than I've ever given before and won't do it again. All keywords are in play in short form and not only does Google require it, but Bing loves it, too. And Bing does a better job, but that's a different story (and another thing I didn't mean to share)...