Some Follow Up Questions:
1) Does anyone have experience using a > symbol to start their meta description? Or maybe two of them like > > so as to draw attention to it?
2) Is having a "you focus" description better than a "me focus" description? For instance, is it better to say, "You will find a lovely widget that you will cherish forever..." than it is to say, "Our widgets are more lovely than our competitors..."
3) Can Unicode symbols be displayed in the snippets if I use them in the meta descriptions? For instance, you can make a pointing hand symbol using decimal character 9755 (hex character 261b). Would the SERPS display it as such? And how in the world do I display it? (Do I use an ampersand in front and a semi colon in the back of the number 9755)?
sorry if these are crazy questions. I'm just trying to think outside of the box, as they say...