martinibuster - 10:43 pm on Jul 28, 2011 (gmt 0)
+1 on reserving title tag for keywords. Meta description is the place to incite the click. Also keep in mind that keywords are bolded in the SERPs, including in the meta description. So it's important to not only have some keywords in the meta description but also the incitement to click. Run some queries in Google and Yahoo, not your own queries, but competitive queries in a wide range of niches. Study how the ads incite searchers to click through on their ads.
Take note of the kinds of words they use, even if it's not your niche but it's still ecommerce, because it may give you an idea of buy-cycle longtail phrase fragments you may want to pepper on your pages, in order to target those longtail shoppers. AdWords copywriting is a good skill to cultivate for a variety of reasons.