wheel - 7:53 pm on Jul 28, 2011 (gmt 0)
You're writing it sO iT's uP tO yOu To FiGuRe*-/ out what you want to do with it.
I'm not sure how crazy I'd get with doing stuff, possibly Google traps the really out there stuff. But one easy example is, write a meta description that fits on just one line instead of two. that does stand out in the serps, whether it helps clicks, hard to say.
And then just use enticing wording. Not click here, but somehting like "easy online purchasing, lowest prices, friendly knowledgeable tech support'.