Londrum, yes, I think that's what the random stuff appearing on page 1 is all about...mixing things up. Have you noticed SERPs are a lot less static than they usually are? That's what we're seeing, anyway. Google has done this before (maybe when college students got out of school? So they could randomly test SERPs?) but I think it's going to be the modus operandi for a while if Panda indeed draws from this patent.