jakegotmail - 6:22 pm on Jul 20, 2011 (gmt 0)
On the topic of advertising as it relates to quality signals and brand authority ...
We've looked recently at the sites that were hit by Panda -- the thin, scraper, press release/how to types -- and the fact that many seemed to be pulling (bad) traffic simply to boost Adsense revenue. Google didn't like the quality that they were providing, drop them in rankings, and their ad revenue dropped.
What if the converse were true?
What if a change in advertising (drastic changes in types of ads, budget, etc.), led to Google viewing the site as lower in quality, which in turn would lead to a decrease in rankings?
Think of it this way ... who spends the most on Adsense/Adwords?
I think it could be argued that often those are the larger, quality, and more authoritative sites ... the bigger brands. If you cut off your budget from Adwords/Adsense, all of a sudden, you look like one of the little guys.
Now this would obviously be frowned upon by the community at large, and Google would most likely deny it, but is it plausible?